The urban jungle of the 21st century is the source of a growing social phenomenon which relies on media to stay in touch and connected. Walking down a street, hanging out with friends, or exploring new cities on vacation, we all want to capture the moments and share them instantaneously! This is why we carry cameras, phones, and laptops wherever we go - can't live without them, can we?
National Geographic's new Africa Collection of media bags is designed to suit this urban jungle lifestyle by merging stylish, everyday personal bags with dedicated protective accommodation for media gear so that you never again need to leave anything at home.
Says Alona Komsky, the designer of the collection:
"The NG Africa Collection started with a great story - the story of 'Africa'. This is what set the tone, the color, and the ethnic feel of the collection. The overall look and the recurring theme of four interwoven pockets were inspired by the whicker baskets that are so popular on the African continent. This simple yet impactful structure is in itself an infinity knot which creates a continuous flow in which the bag has no clear boundaries. The ethnic motive recurs yet again in the 'African' styled lining that adds a twist of color and fun to the bags without being too in-your-face. You carry this wildness inside your bag but it can't be seen by the whole world, the secret is yours..."
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The full range of the Africa Collection is now available in our stores!
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